It’s easy to think about your organization’s phone system as a purely internal affair, something that impacts your own employees and doesn’t really touch anyone else.
This just isn’t the case. While it’s certainly important to take your organization’s internal operations into consideration when adopting a new communication system, it’s a bad idea to ignore the ways your organization’s communication systems impact everyone else you handle during your day-to-day operations.
Even though these external individuals and the impact of your telecom system on them may not be right in front of your face (the way your employees are), when it comes down to it your organization’s long-term success depends a lot more on having effective telephony systems than you’d likely guess.