The Telecom Clear Racket: How TCR Fees and Confusing Rules Are Silencing Small Business Messaging

An image of a highway robber with a TCR on his upper clothing robbing a small business person

If you run a small business and send text messages to your customers—whether for appointments, updates, or promotions—you’ve probably heard of 10DLC (10-Digit Long Code). It’s a standard business texting number. To use 10DLC, you now need to go through something called The Campaign Registry, or TCR. It was introduced to stop spam. But in … Read more

SMS Campaign Registry – Consumer Protection or Money Grab?

SMS Campaign Registry Through The Lens of SMS Marketing Statistics

SMS Campaign Registry – Consumer Protection or Money Grab? SMS remains one of the most effective tools for marketing. However, with the spreading of mobile phones, users receive loads of SMS spam. The mobile U.S. operators’ recent attempt at SMS regulation tries to change this. The name to it is “the (SMS) Campaign Registry“. Since … Read more

SMS a Vital Tool for Customer Service

Short message services (SMS), or business text messaging, is one of the best ways to communicate with customers and employees that provides personal, instantaneous access. Your customers are using mobile devices for business and personal communication in an increasingly virtual work environment, one where purchasing decisions are heavily influenced by SMS communication. Likewise, simple text … Read more