Job Summary:
The Communication and Marketing (C&M) is a part time non- exempt position working approximately 16-20 hours per week. The scheduled work hours are flexible. Due to the nature of recreational work, evening, weekend, and holiday hours are to be expected. The C&M Specialist is responsible for managing the public relations, public information, marketing plan/strategies, website and social media updates, review article content
Qualifications:
Prior experience in Communication, Marketing, or related field. Experience in public information, public relations, or marketing with a preference given to those individuals with Information technology background. Experience in graphic design. Experience in Word, Photoshop, WordPress, basic HTML, Facebook, Twitter or other standard desktop publishing programs.
Duties:
- Communicate with the Owner/CEO regularly on product development and marketing matters.
- Coordinate the development of blog articles, product brochures, flyers, and promotional pieces.
- Coordinate participation of sales department in various trade shows.
- Develop written copy for the information portions of the program guides and flyers. Supervise the Graphic Designer in the development of these communication and marketing materials.
- Manage all public information efforts.
- Manage social media communication for the company, including the company and product websites, Facebook accounts), and Twitter account.
- Manage an email distribution process.
- Develop and issue press releases.
- Develop, evaluate, and manage a marketing plan that addresses internal and external factors.
- Develop and maintain media relations with local and regional television, radio, and newspaper agencies.
- Maintain company websites using WordPress.
- Promote a service and support quality loss control program for the company through surveys
- Perform any duties as assigned by the Executive Director.
- Assist with special event programs.
Psychological Considerations:
- Ability to work effectively and independently in a climate requiring timely administrative responsiveness and flexibility.
- Possess leadership and project management skills.
Cognitive Considerations:
Must exhibit good problem solving ability and good judgment in keeping with the mission of promoting a positive image of the company and its services.
Requirements:
Prior experience in Communication, Marketing, or related field. Experience in public information, public relations, or marketing with a preference given to those individuals with Information technology background. Experience in graphic design. Experience in Word, Photoshop, WordPress, basic HTML, Facebook, Twitter or other standard desktop publishing programs.