From my experience simply buying the latest-and-greatest PBX system does not always guarantee the benefit to a customer. It’s like getting a health club membership but not making a lifestyle change necessary to take advantage of your membership.
What I have been observing here, at DLS, time after time, is that even after making a decision to subscribe to our hosted PBX service, the first order of business for most clients is to imitate the way the old system worked.
This sounds like a great idea from the prospective lowering the incline of a learning curve and quelling the unrest of users who are less receptive to innovation (regardless of whether it’s good or bad for business). Unfortunately, many companies get stuck in that “transitional” configuration and never bother to move past it.
Can you greatly improve your customer’s satisfaction or employee efficiency by upgrading to a new phone system or hosted VoIP service? Absolutely! But if you don’t configure your new PBX properly then it could very well deliver mediocre results similar to those of a decade-old clunker you’ve been keeping together with duct-tape. Really, it is hard to unleash full ROI potential when your new PBX setup imitates the old one.
Another problem is that an unfortunate number of small business owners have no idea how to best configure or provision their new phone system setups even after spending a few days on administrator and user training sessions.